So how could this happen? A newspaper in Kigali gets a sudden increase in traffic. May be it is because they are measuring hits not unique visitors. The website is full of ads, each of which generates several hits for each visitor. The website is actually quite good. But the reasoning is faulty. Don't go into a boast about hits...it will end in tears.
KIGALI - Shortly after featuring among the most visited websites on the African continent, The New Times web portal registered 13,178,261 hits last month alone.
It literally means that readers of The New Times exceeded the country’s total population by over 2 million, as the newspaper’s online version grows by the day.
At the beginning of this week, 8,254,317 had visited the website this month.
The January statistics show the second biggest number of hits following the over 14 million hits in September and October 2010.
February statistics indicate that on average, Wednesday is the day in the week when the www.newtimes.co.rw is most visited registering 563,575.33 hits, followed by Thursday with 510, 998.33 hits and Monday with 501,337.50 hits.
The busiest time on website is between 7 a.m., and 9 a.m., 705,290 hits at 7am, 802,789 hits at 8 am and slightly dropping to 655,492 at 9am, indicating that most people in the country and region read the website first thing in the morning.
Rwanda leads the pack of countries where The New Times is widely read, registering 3,231,720 hits, followed by United States with 1,246, 607 and Canada at 647,449 in January and February.
Great Britain followed closely with 540,622, while on the African continent, South Africa leads with 164,793 hits. In the region, Uganda leads 18,216 followed by Kenya with 14,722.
According to The New Times IT and Production Manager, Jean Pierre Twizeyimana, the growing trend is a result of the improved quality in content and a redesigned website.
“Our website has continued to register a considerable amount of traffic in terms of visits and hits, whereby in December 2010 it had 12 million hits and more than 13 million in January 2011,” he said.
“The trend keeps going up by the day. We hope by the end of this year we will have moved to the top 15 of the most visited websites on the continent,” said Twizeyimana.
“The reason behind this growth is because the content has greatly improved in terms of quality and accuracy, and the new design implemented last year is more user-friendly. We are continuing to add more features to make it even better.”
The New Times emerged among the top 25 news website in Africa in a survey conducted by 4International Media & Newspapers (4IMN) of Australia, this year.
So what's the best equipment for storytelling, especially if you're in broadcasting? These are the reports on my safaris. Interested in your road-trip experiences too.
Sunday, February 20, 2011
Help wanted in Kigali
Posted by Jonathan Marks at 2/20/2011 01:30:00 pm
Intellgient, cheap USA charger. Unplug and it switches itself off
I have a power block that closes itself down when current is not being drawn. But this is the first time I have seen the technology in a USB charger. The video seems to be an over-the-top promotion for a 13 US dollar charge, but still. When you unplug the phone, the power consumption of the charger drops to near zero.
Posted by Jonathan Marks at 2/20/2011 01:21:00 pm
Monday, February 14, 2011
IPad Killers - Enter LG in Barcelona
I have not really been a fan of LG so far. Bought a phone a few years back and although it has great software and features, it was mechanically poorly constructed and fell apart in my pocket. Now, introducing the LG Optimus Pad designed to be a direct competitor to the Apple iPad. Sleek stuff. Curious to see how Apple is going to react with their iPad2. One point that surprises me is the fact that this iPad seems to have two cameras in it for 3D capture..if I understand the trailer completely.
For the moment I am going to wait and see. And take good note of the what the telecom guys add to the plan. The Motorola iPad likker called the 'Xoom' is still supposed to be launched in the US in a few weeks time on 24th February. Rumoured to cost 800 US dollars, look at the details of the 3G/Wifi plan. There were rumours that you had to buy a 3G plan in order to switch the wifi on! If true, its bonkers. So Xoom is off my shopping list from the start and I don't believe they are going to make the Feb 24th deadline. And the LG ...it is so fresh at Mobile World Congress that I need time to take it all in. It will live of die by the strength of the apps, not just the beauty of the hardware. LG still win the prizes for rebranding. Remember when LG meant Lucky Goldstar and it was a plastics brand that also made toothpaste? I am sure that LG hope you don't.
Posted by Jonathan Marks at 2/14/2011 08:27:00 pm
Labels: iPad, LG Optimus, Xoom
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